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STARTUPS ARE EASY

Life is all about learning. We get better each and every day through experiences, process them, create best practices, and then hopefully apply and execute them in our day to day life.

I choose to work in tech because it’s a lifestyle. It’s not “work” and “play” to me because it’s all the same. I enjoy my job in the office as well as at home, on weekends, and vacations.  How “work” manifests itself may be different, but at the end of the day, it all comes down to experiences.

In my world, the world of Modern SaaS sales, I create experiences that help build my expertise and allow me to become better than I was the day before.  This self-improvement can be anything from going to a business development event after work, taking a coffee meeting on the weekend, helping other fellow entrepreneurs and salespeople, and also absorbing knowledge from my peers and predecessors.

hunter walk

The mediums I prefer to assimilate SaaS knowledge is typically in the form of books, blog posts, university reviews, studies, videos, and podcasts. I was dwelling upon this the other day and thought that if all of this information is out there, then why do 90% of startups still fail?  (Actually, the best explanation I can find in the first few results of Google is here. Thanks, Neil!)

I like to think about this questions as the beloved open-book exam. Some of the pupils will know better and prepare a “cheat-sheet” while others will wing it.  In the startup world, we’re typically taught just to wing it (pun intended), jump off the cliff, and build wings on the way down. But if you could learn to pick up on the signs, the indicators that there’s a cliff up ahead, and do research on how to quickly build those wings mid-flight, the chances are that you would.

And herein lies the challenge of the startup world.  You hear it so many times from VC’s, Angel Investors, accomplished entrepreneurs, CEOs, etc. that it’s about the individual entrepreneur and the team. It finally clicked for me, two years into my adventure at LiveNinja.

Success isn’t about who has the greatest product. Execution determines your success – and execution is a function of your team.

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When One App Rules Them All: The Case of WeChat and Mobile in China

In case you haven’t been keeping up, messaging is the future and why all apps “expand until they incorporate messaging”. We all love and use text messaging…but there’s so much more that can and should be done here in the US. I’m surprised that weChat isn’t making a bigger push stateside. Time will tell who will capture this market, but it’s going to happen sooner or later, that’s for sure.

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How to Beat Bonobos & Warby Parker

Andy Dunn & Bonobos just launched their 13th Guideshop in Atlanta.  The notorious menswear e-commerce company, launched in 2007 by housemates, Andy Dunn & Brian Spaly, while attending Stanford Business School.  What started as a just company producing better pants, evolved into a full fledged menswear line including suits, jackets, blazers, By 2013 they had raised over subsequent rounds $130 MILLION dollars. 2 roommates & an idea. And 6 years later? $130 Million dollars invested.

Warby Parker, another e-commerce company specializing in glasses, has also joined the ranks of companies embracing the omni-channel customer experience. So why does a thriving e-commerce company open up 8 stores, and 4 showrooms?  Because there’s a large untapped market who will not simply buy their glasses online, and/or who might want the convenience of being able to try on glasses in person and/or the instant gratification of purchasing a new stylish pair of glasses.  Of course, they already had a established themselves in the marketplace so it wasn’t like starting a new venture from scratch.

There’s a new trend these days and NEWS FLASH: It’s all about the customer.  Customers are no longer buying into your product – they’re buying into the company as a whole.  New generations want personalized service, whenever and wherever they want it.  Additionally, they’re buying into the brand, customer support, social media presence, innovation, and ultimately the customer experience.

Organizations and processes can get complex at time but if you stay focused on the customer, like these brands have, you will find success.  A recent study put out by Watermark Consulting conducted a study to try to better define the ROI that’s associated with customer experience efforts.  The study found that the customer experience leaders that “market Leaders outperformed the broader market, generating a total return that was 26 points higher than the S&P 500 Index.”

How are some ways that your brand or organization are innovating around customer experience?

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