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When One App Rules Them All: The Case of WeChat and Mobile in China

In case you haven’t been keeping up, messaging is the future and why all apps “expand until they incorporate messaging”. We all love and use text messaging…but there’s so much more that can and should be done here in the US. I’m surprised that weChat isn’t making a bigger push stateside. Time will tell who will capture this market, but it’s going to happen sooner or later, that’s for sure.

Andreessen Horowitz

This post is all about WeChat, but it’s also about more than just WeChat. While seemingly just a messaging app, WeChat is actually more of a portal, a platform, and even a mobile operating system depending on how you look at it.

Much has been written about WeChat in the context of messaging app trends, but few outside of China really understand how it works — and how it can pull off what for many companies (and countries) is still a far-off vision of a world managed entirely through our smartphones. Many of WeChat’s most interesting features — such as access to city services — are not even visible to users outside of China. So why should people outside of China even care about WeChat? The first and most obvious reason is that it points to where Facebook and other messaging apps could head. Second, WeChat indicates where the future…

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